Marketing Management (BS)
# 1401+
QS Subject Rankings
48 months
Program duration
Yes
Scholarships
Program Overview
Main Subject
management/ marketing
Degree
BS
Study Level
Undergraduate
Study Mode
On Campus
The Bachelor of Science in Business Administration with a focus on Management and Marketing at California State University (CSU) provides students with a comprehensive understanding of business operations and marketing strategies. The program emphasizes leadership, critical thinking, and communication skills while offering specialized knowledge in marketing principles, consumer behavior, market research, and business management. Students gain hands-on experience through internships, case studies, and projects, preparing them for careers in diverse industries.
The curriculum covers topics like organizational behavior, financial management, marketing analytics, and digital marketing, equipping students with the tools to succeed in managerial and marketing roles. CSU’s strong industry connections and resources further enhance students' career prospects, helping them develop the practical skills needed to thrive in competitive business environments. Graduates are well-prepared for roles such as marketing manager, business consultant, and brand strategist across various sectors.
Eligibility Requirements
1.A competitive GPA is required for admission, typically around 3.0 or higher for high school students
Standardized test score
As of recent admissions cycles, many California State University (CSU) campuses have dropped standardized test score requirements (SAT/ACT) for undergraduate admissions,
English Language Proficiency
TOEFL (Test of English as a Foreign Language):
Minimum score of 61 (iBT) or 500 (paper-based) IELTS (International English Language Testing System):Minimum score of 6.0 overall band score. Duolingo English Test:Minimum score of 95 (Pearson Test of English):Minimum score of 44.
Tuition fees
Domestic Students
Tuition Fee/year $19,000 to $22,000 | Other Expenses |
International Students
Tuition Fee/year $19,000 to $25,000 | Other Expenses
|
Application Deadline
Fall Semester (August start):
Domestic Deadline | International Deadline |
|---|---|
 | October 1 - November 30 (of the previous year) |
Spring Semester (January start):
Domestic Deadline | International Deadline |
|---|---|
| August 1 - August 31 (of the previous year) |
Domestic Deadline | International Deadline |
|---|---|
| |
Curriculum
Introduction to Business
Principles of Microeconomics
College Writing/English Composition
Mathematics for Business or Calculus
General Education Course (e.g., Humanities or Social Sciences)
Introduction to Computer Applications
Program Benefits
The Bachelor of Science in Business Administration with a focus on Management and Marketing at California State University offers a comprehensive education in business principles, leadership, and marketing strategies. Students gain practical skills through internships and hands-on projects, preparing them for real-world business challenges. The program emphasizes critical thinking, communication, and teamwork, equipping graduates with the expertise to lead organizations and drive marketing campaigns. With a strong foundation in both management and marketing, graduates are well-prepared for diverse career opportunities in industries like retail, advertising, and corporate strategy, enhancing their employability and career growth.
Career Possibilities
Graduates of the Bachelor of Science in Business Administration with a focus on Management and Marketing can pursue a wide range of career opportunities. Possible roles include Marketing Manager, Brand Manager, Sales Manager, Business Consultant, Product Manager, Digital Marketing Specialist, Operations Manager, and Market Research Analyst. These professionals can work across various industries such as retail, advertising, consumer goods, technology, and finance. The program also opens doors to managerial positions in both small businesses and large corporations, offering opportunities for leadership and strategic decision-making in dynamic business environments.
Research Opportunities
The Bachelor of Science in Business Administration with a focus on Management and Marketing at California State University provides research opportunities through internships, case studies, and faculty-guided projects. Students can engage in research areas such as consumer behavior, digital marketing trends, market analytics, and business strategy. Collaboration with professors allows students to explore emerging business topics, contributing to real-world solutions. Additionally, involvement in business clubs and conferences offers networking and exposure to industry-specific research. These experiences help students develop critical research skills, preparing them for advanced studies or impactful roles in the business world.
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