Market and Management Anthropology
# #324
QS Subject Rankings
3 years
Program duration
No
Scholarships
Program Overview
Main Subject
Market and Management Anthropology
Degree
BA
Study Level
Undergraduate
Study Mode
On Campus
MMA basically consists of courses in anthropological theory and fieldwork methods, courses that introduce marketing and management as social processes, and courses that provide managerial skills. The aim is to “put anthropology to work” in terms of applying anthropological skills in marketing and management contexts in all parts of the world. See examples of bachelor projects.
MMA teaches you how markets emerge and function, how organizations can navigate the global and local market conditions, and how people use goods and services to build identities in consumer culture.
Understanding cross-cultural encounters, globalization processes, and the ability to conduct fieldwork to generate market insights are among the most central skills that you will get from studying at the MMA programmer.
Eligibility Requirements
To be eligible for admission, you must hold a qualifying upper secondary school degree, and you must have passed the following courses:
- English level B
- Mathematics level B
- History level B or Social Sciences level B or History of Ideas level B or Contemporary History level B
English Language Proficiency
Applicants can also demonstrate English proficiency with a TOEFL score of 88 or higher, or a C1 Advanced (CAE) or C2 Proficiency (CPE) certificate
Applicants from the European Union or the EEA can demonstrate English proficiency at the B level
Applicants must document their English skills using the Language Requirement Form, which is signed by both the applicant and their home university.
Tuition Fees and Scholarships
Domestic Students
Tuition Fee/year | Other Expenses |
International Students
Tuition Fee/year 8,500 Euro | Other Expenses
|
Application Deadline
Autumn semester
Domestic Deadline | International Deadline |
|---|---|
 May 1: EU/EEA and Swiss citizens | April 1: Non-EU/EEA citizens |
Spring semester
Domestic Deadline | International Deadline |
|---|---|
November 1: EU/EEA and Swiss citizens | October 1: Non-EU/EEA citizens |
Curriculum
Semester 1:
- Principles of Economic Behavior 🏦
- Introduction to Social Anthropology 🌍
- Globalization, Organizations & the State 🌐
- Introduction to Globalization 🔄
Semester 2:
- Social & Economic Statistics 📊
- Marketing & Strategic Communication 📣
- Economic Anthropology 💰
- Economics of Development 📈
- Development of Anthropology 🏛️
Program Benefits
The programmer educates for career opportunities in both the private and the public sector, very much depending on the student’s own interests. Obviously, the choice of master degree - for example in either business studies, public administration, or anthropology - is also highly important for the career path.
Career Possibilities
- Project Manager
- Business Consultant
- Business Improvement Specialist
- Marketing Coordinator
- Demand Planner
- Consumer Insights Lead
- UX Researcher
- Conflict Analyst
- Development Consultant
- Innovation Manager
- Public Administration
- NGO Advisor
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