To be eligible for the Bachelor of Media and Communication program at La Trobe University, students must have completed secondary education equivalent to Australian Year 12, with a focus on subjects such as English, media studies, or communications. International students from Bangladesh or other countries must ensure their academic qualifications meet the university’s entry criteria, which can be confirmed through an academic transcript evaluation.

For the Bachelor of Media and Communication program at La Trobe University, applicants from non-English speaking backgrounds must demonstrate English language proficiency. This is typically achieved by scoring well on recognized English language tests like IELTS, TOEFL, or PTE. The standard IELTS requirement is an overall score of 6.0, with no individual band lower than 5.5, though specific requirements may vary depending on the program.

If applicants do not meet the required English language standards, they may opt to complete an English language course at La Trobe University or through another approved pathway program to meet the necessary proficiency levels.

The Bachelor of Media and Communication at La Trobe University offers students the opportunity to develop practical and theoretical skills in media production, digital communication, and public relations. The program covers a broad range of media-related disciplines, including journalism, digital media, advertising, and broadcasting. Students learn to create compelling content for different platforms, such as print, online, and social media, preparing them for a variety of roles in the media industry.

One of the key benefits of the program is the emphasis on real-world experience. La Trobe offers opportunities for students to undertake internships, work on industry projects, and build a professional portfolio. The university’s industry connections provide valuable networking opportunities, and students benefit from mentorship from media professionals. The program’s multidisciplinary approach ensures graduates are well-equipped to pursue careers in journalism, public relations, media production, and digital marketing, as well as to engage with emerging trends in media and communications.

Media and communications graduates can launch a career in a range of industries including news and media, sports, health, or politics. Possible options include:

Journalist
Write, edit, and present news stories, feature articles, and commentaries for print, radio, TV, and digital platforms.
Social media manager
Play a vital role in communications strategy by creating, editing, and managing social media campaigns on platforms such as TikTok, Instagram, Facebook, YouTube, and Twitter.
Videographer
Film, develop, and edit video content to tell stories, report on current events, or create promotional material in mobile and broadcast environments.
Media and communications manager
Manage the public image of organizations by handling media inquiries, creating a positive relationship with the public, and keeping communications on brand.

The Bachelor of Media and Communication program at La Trobe University offers students a wealth of research opportunities within the ever-evolving media landscape. Students can engage in research projects that explore the intersection of media, technology, culture, and communication. Research topics include digital media, social media trends, communication ethics, media representation, journalism, and public relations. Students can explore how media influences public opinion, shapes culture, and impacts social change. These opportunities allow students to develop strong critical thinking and research skills while addressing contemporary issues in media and communication.

La Trobe University offers research-focused modules and projects through its Centre for Media Studies, where students work alongside faculty on academic and industry-driven research initiatives. Students can contribute to studies on the digital transformation of the media industry, the role of new technologies in communication, and the ethics of media production. The university’s strong connections with the media industry provide students with the opportunity to collaborate on research projects with leading media organizations, ensuring that their work remains relevant and impactful.

Additionally, students can gain research experience through internships, media production projects, and communication campaigns, often involving real clients or issues. These opportunities enhance the student's ability to conduct independent research while developing practical, transferable skills. Graduates of the program are well-prepared for careers in media research, journalism, public relations, digital marketing, and content creation, contributing to ongoing media innovation.